Here at Fox Clinic Wholesale we like to keep up with the latest trends so of course we followed London Fashion Week very closely. For four and a half days, the who-is-who of the fashion industry presents their work and sets the trends for the upcoming Fall/Winter collections. Big names and newcomers alike decide what we will be able to buy in stores and which trends will define our wardrobes for the upcoming season. Naturally, we wanted to share a little sneak peak of the upcoming trends and highlights from the shows with you.

London Fashion Week

2019 marks the first year in the history of the London Fashion Week that the entire event went fur-free. A big milestone for the event. But that wasn’t all. Big names like Vivienne Westwood, Adwoa Aboah and Emeli Sandé used the publicity to give a voice to activists and stood up for their political beliefs. Rose McGowan was given the opportunity to walk for Vivienne Westwood, wearing clothes printed with famous political slogans. Adwoa Aboah and Emeli Sandé used the opening of the London Fashion Week to draw attention to the fire in Grenfell Tower 20 months ago, with T-shirts saying ’72 Dead And Still No Arrests? How Come?’ a large group of activists held hands at the opening, demanding justice for the victims and their families.

It is safe to say that the London Fashion Week was a huge spectacle due to the big political statements and the fashion the designers presented. One of the most anticipated shows was without a doubt, the Burberry show. Model Gigi Hadid presented a black and white polo shirt-corset-mix with her hair styled into twirls all over the forehead. Burberry traditionally likes to play with neutral tones, presenting their models well groomed with natural make up. While the classic Burberry style was still the predominant force driving the show, designer Riccardo Tisci presented a new vision for the fashion empire. Under the motto ‘the girl, the boy, the lady and the gentleman’, Tisci aimed to integrate fashion for all generations and is planning on making parts of the brand affordable for the younger generations: ‘I make sure there are tracksuits that kids can really buy’. To present his fresh vision for Burberry, he integrated more edgy and punk designs into the show, had models with uncharacteristic scarlet lips and bright red hair walk the catwalk and made headlines with splitting the audience as a representation of societal segmentation.

This fall will be edgy, was the message not only sent by Burberry but also by Gareth Pugh who went into a more edgy, futuristic direction, too.

As a complete contrast to the punk and edgy trend, we would like to officially announce that Tulle is back! While designers like Molly Goddard added new touches to the traditional tutu design and created gowns around that concept. Other shows like Peter Pilottos’ focussed on light layers and the sheer quality of the fabric in combination with pastel tones which gives their dresses an elf-like appearance. Pastel colours in general were quite popular this year and will add a picturesque touch to our wardrobes this fall and add a nice contrast to the other upcoming trend: bright, bold and daring colours. The new rule is: the brighter the better; preferably mixed together in flowy fabrics as demonstrated by Bethany Williams, Burberry and House of Holland. Eye-catching patterns in bold colours will be a definite must have in the coming fall and will brighten the gloomy and dark days of the season.

The last trend we think you should be looking out for is: if you want to wear it, oversize it. Ashely Williams, JW Anderson and House of Holland (just to name a few) have all shown how its done. No matter if it’s a sweat suit, a classic coat or formal wear – everything is more trendy -and comfortable- oversized.

The London Fashion Week showed a lot of change and innovation while also staying true to its traditional values and images. Big names like Victoria Beckham and Diane Von Fürstenberg continued down the path they have been on for years and stay the solid backbone of the London Fashion Week, giving a sense of consistency to the fast changing and ever evolving fashion industry.